President and CEO
Tracey Pearson is a serial entrepreneur, launch and growth expert in multiple industries including technology, consumer fashion, publishing, beauty, health and wellness, and non-profit sector.
Tracey’s speaking engagements include Judson Women’s Leadership Conference, Summit Business Education, and Plywood Presents. She is a member of Launchpad 2X and winner of various pitch events across the southeast.
Tracey spent many years as an Art Director and Business Development educator for various international beauty and apparel brands. Tracey’s philanthropic background includes the creation of a mini-salon at Children’s Healthcare of Atlanta and volunteering as a youth athletic coach for more than 20 years.
Tracey is never bored but you may find her on one :). Skateboarding, paddleboarding, rock climbing, looking for butterflies and waterfalls, adventuring with her tribe and encouraging others to take the leap.
Chief Operating Officer
Jennifer White Is a strategic business leader and a serial entrepreneur. Self-titled as “a nerd in a skirt” Jen has 20 plus years in technology with a focus on cyber security - long before people knew what was or the impact it has. Jennifer has led six start-ups to exit and is always in the hunt for the next adventure.
Playing it forward she mentors others and is well known within the Atlanta business community as an influence and friend.
She approaches life with a don't leave anything on the field attitude which has contributed to her success as technology executive, wife and lover of life. Raised as a sports fan it’s in her blood drawing the lines between sports and business – now that’s just a good time!